Do you know Facebook has more than 30 million active small business pages? Also, 97% of marketers use Facebook advertising as their preferred marketing strategy, and 95% of social media marketers stated that they achieved the best ROI from Facebook amidst other social media platforms.
If you are a small business owner, you can’t overlook the importance of Facebook advertising.
6 step guide for effective Facebook advertising
Step 1: Define your ad goals
Before starting with Facebook advertising, you need to define your business objectives and goals. In this way, you can measure your success by tracking how your ad campaign works. One strategy fits all campaigns won’t work in the case of Facebook advertising. If you have multiple goals, you should require multiple campaigns.
Step 2: Define your target audience
The lucrative benefit of Facebook ads is precise targeting. You can target a specific audience by creating buyers’ persona that includes personal info like age, gender, location, marital status, income, & demographics, etc., professional information, values & fears, goals & challenges, interests, and common objectives.
Step 3: Select the right type of Facebook ads
You need to select an ad based on your business goals, whether you want to build awareness, encourage interactions or generate more conversions. You may select the best Facebook ads such as carousel ads, video ads, or story ads, keeping your goals and target audience in mind. You can use Adspy, a Facebook ad spying tool, to know 100s of valid information about your competitor ads.
Step 4: Set your budget
On Facebook, you can set your budget and decide who you want to display your ads. You will find two types of budgets: daily and the other is a lifetime. To set up a daily budget is easiest, but Facebook will spend the full daily budget without considering the ad performance. In a lifetime budget, you set a budget, and Facebook will adjust and spend within the predefined timeframe, but you can’t make regular changes in the budget. Therefore, use your budget strategy indigenously to utilize the maximum ROI.
Step 5: Plan your content
You can effectively showcase your brand by leveraging the power of content. It can bring traction and help in turning visitors into buyers. Therefore, your content should be engaging and appealing enough to grab your audience’s eyeballs. Hence, your Facebook ad needs to have a compelling ad copy, an eye-catching image, and a strong call to action to bring more leads and conversions.
Step 6: Test and track your ad campaigns
If you are a newbie businessman, start investing with small budgets to gain valuable insights. Facebook metrics help you track and figure out how your ad is performing. Moreover, Facebook allows you to track the specific events, reach and amount spent at your fingertips with the help of reporting features. Therefore, you can reflect on whether you are getting the best return on your investment or not.
There is no magic bullet or quick fix to becoming successful in the digital landscape. Instead, you need to bring your observation, experimentation, and consistent efforts to make your social media efforts rewarding and worthwhile.