Volvo’s latest ad, “It Kind of Was What Do You Want to Do,” is more than just a car commercial—it’s an invitation to embrace life’s possibilities. Selected as Ad of the Week, this campaign masterfully blends stunning visuals with an introspective message, encouraging viewers to rethink what they truly want from their journeys.
Unlike traditional car ads that focus solely on performance and features, Volvo’s approach is more human, more emotional. It’s about safety, innovation, and the freedom to choose your own path—whether that means a spontaneous road trip or simply a peaceful drive home.
By capturing the essence of modern exploration and personal choice, Volvo reinforces its reputation for not just building cars, but shaping experiences. This ad isn’t just about driving—it’s about living, and that’s what makes it stand out.